Intro
What is My Lil Boo?
My Lil Boo is a responsive website that helps new parents gain confidence in raising their babies through tracking habits and providing help on health related topics.
When a new baby is born there are so many new difficulties that parents will need to face in order to keep their baby safe and healthy. There could be serious consequences if the baby's needs are not met. This fear causes a lot of stress for parents.
My Lil Boo is there to help with that.
My Lil Boo is a responsive website that helps new parents gain confidence in raising their babies through tracking habits and providing help on health related topics.
When a new baby is born there are so many new difficulties that parents will need to face in order to keep their baby safe and healthy. There could be serious consequences if the baby's needs are not met. This fear causes a lot of stress for parents.
My Lil Boo is there to help with that.
Helping Parents, One Feature at a Time
What is My Lil Boo?
My Lil Boo is a responsive website that helps new parents gain confidence in raising their babies through tracking habits and providing help on health related topics.
When a new baby is born there are so many new difficulties that parents will need to face in order to keep their baby safe and healthy. There could be serious consequences if the baby's needs are not met. This fear causes a lot of stress for parents.
My Lil Boo is there to help with that.
Intro
Helping Parents, One Feature at a Time
My Role:
Interviews and research
Analyze
End-to-end design
User testing
Final project deliverables
Tools and Resources:
Sketchbook and paper
Zoom and Maze
Figma
Group critiques
Mentor sessions
My Role:
Interviews and research
Analyze
End-to-end design
User testing
Final project deliverables
Tools and Resources:
Sketchbook and paper
Zoom and Maze
Figma
Group critiques
Mentor sessions
My Role:
Interviews and research
Analyze
End-to-end design
User testing
Final project deliverables
Tools and Resources:
Sketchbook and paper
Zoom and Maze
Figma
Group critiques
Mentor sessions
Research
How Others Help Parents
I viewed four competitors: Baby Center, Huckleberry, Le Baby, and Sprout
Strengths:
The use of guides
Simplistic layouts
Use of trackers, and option to customize
Description of current month milestones
Analysis of the habits
Option to add multiple babies
Weaknesses:
Included only trackers and no insights or guides, and vice versa
Missed opportunities when it came to using cute colors
I viewed four competitors: Baby Center, Huckleberry, Le Baby, and Sprout
Strengths:
The use of guides
Simplistic layouts
Use of trackers, and option to customize
Description of current month milestones
Analysis of the habits
Option to add multiple babies
Weaknesses:
Included only trackers and no insights or guides, and vice versa
Missed opportunities when it came to using cute colors
Research
Baby Stories Straight From the Source
I interviewed parents of babies, 12 months or younger.
My biggest takeaway was that parents main concern is for their child's health and safety. This included everything from getting sick, allergies, to not developing at the right rate.
It is very important that they have doctors that they trust, and to know when they should reach out to their doctors.
Baby Stories Straight From the Source
I interviewed parents of babies, 12 months or younger.
My biggest takeaway was that parents main concern is for their child's health and safety. This included everything from getting sick, allergies, to not developing at the right rate.
It is very important that they have doctors that they trust, and to know when they should reach out to their doctors.
Define
Healthy Babies, Happy Parents
The interviews and the making of the persona helped me to realize I needed to focus on health related features.
When prioritizing features I chose to include:
Guides and articles
Health and habit trackers, with the option to customize
An analysis of the habits and health
A chart to measure growth
A description of the current milestone
Ability to add a profile picture of baby
Healthy Babies, Happy Parents
Define
Education, focus on Health:
The main feature of this website is to help new parents navigate health related issues and questions they may have.
We do this by providing them with guides, articles, messages on when to call their doctor, and a way to find a pediatrician near them. Later on I would add screens for the baby's vital signs so new parents can make sure their baby is as healthy as they can be.
Family Focused:
This is the most important brand value of My Lil Boo.
This website's reason for being created and main focus is to help couples create a family of their own.
The logo would represent this brand values, as it would include a mom with her baby.
What We Stand For, Tiny Edition
Reliability:
It is essential that new parents to trust us, especially as health is a very serious issue. Especially for babies.
The font, Quicksand, would represent this, as it would be a more simple and legible font. This font ended up being very similar to another reliable baby tracker.
It made sense for My Lil Boo to have an inviting and friendly feel. This would be shown in the font, as the font I chose has a bit of a fun personality.
This would mainly be represented by the color palette. I chose colors that have a friendly feel to them.
For the girl version the primary color is pink, as it is usually associated with baby girls. The boy's version would be a blue-green. The secondary color for the girl version would be the blue green that was primary for the boy version. Vice versa for the boy version. The text fields would be white for both versions.
This provides consistency across the versions, and would add to the recognition of my brand.
Inviting and Friendly:
The interviews and the making of the persona helped me to realize I needed to focus on health related features.
When prioritizing features I chose to include:
Guides and articles
Health and habit trackers, with the option to customize
An analysis of the habits and health
A chart to measure growth
A description of the current milestone
Ability to add a profile picture of baby
What We Stand For, Tiny Edition
Family Focused:
This is the most important brand value of My Lil Boo.
This website's reason for being created and main focus is to help couples create a family of their own.
The logo would represent this brand values, as it would include a mom with her baby.
This is the most important brand value of My Lil Boo.
This website's reason for being created and main focus is to help couples create a family of their own.
The logo would represent this brand values, as it would include a mom with her baby.
Education, focus on Health:
The main feature of this website is to help new parents navigate health related issues and questions they may have.
We do this by providing them with guides, articles, messages on when to call their doctor, and a way to find a pediatrician near them. Later on I would add screens for the baby's vital signs so new parents can make sure their baby is as healthy as they can be.
Reliability:
It is essential that new parents to trust us, especially as health is a very serious issue. Especially for babies.
The font, Quicksand, would represent this, as it would be a more simple and legible font. This font ended up being very similar to another reliable baby tracker.
Inviting and Friendly:
It made sense for My Lil Boo to have an inviting and friendly feel. This would be shown in the font, as the font I chose has a bit of a fun personality.
This would mainly be represented by the color palette. I chose colors that have a friendly feel to them.
For the girl version the primary color is pink, as it is usually associated with baby girls. The boy's version would be a blue-green. The secondary color for the girl version would be the blue green that was primary for the boy version. Vice versa for the boy version. The text fields would be white for both versions.
This provides consistency across the versions, and would add to the recognition of my brand.
Design
Layouts Crafted for New Parents
Now that I knew what features to include, I could start sketching out the layout of My Lil Boo.
For the low fidelity I sketched it out on paper, the sketches are shown in the slideshow. This ended up being one of my favorite parts of the design process, I loved being able to start putting my ideas down.
I turned my lo-fi sketches into mid fidelity, using Figma. I kept the layout very similar, but ended up tweaking it a bit here and there.
Testing
Three Parent Flows Tested
I conducted the user testing with an unmoderated testing tool called Maze.
The Sign Up Flow where users sign up for My Lil Boo and end at the homepage
The Pediatrician finder, where users would find and save a doctor.
The Fever flow, users would use the temperature tracker
Users could also explore the whole responsive website, and provide additional feedback.
Three Big Changes For Happier Parents
The first change I made was reducing the height for the sign up and log in screens, to reduce scrolling and confusion on where to click next.
I also added the option to add more than one baby.
Three Big Changes For Happier Parents
I conducted the user testing with an unmoderated testing tool called Maze.
The Sign Up Flow where users sign up for My Lil Boo and end at the homepage
The Pediatrician finder, where users would find and save a doctor.
The Fever flow, users would use the temperature tracker
Users could also explore the whole responsive website, and provide additional feedback.
Three Parent Flows Tested
Testing
The second change I made was increasing the size of the hamburger menu and increasing the size of the buttons on it so that it was easier to click the buttons. It also made the hamburger menu look less crowded.
I ended up adding screens for baby's vital signs, so that the website would have a great focus on health.
Final Product
Meet My Lil Boo
What users thoughts on My Lil Boo:
Design:
Colors were cute, perfect for the website
Loved being able to customize baby's info
Liked how could image of baby
Liked how there was a different color scheme depending on baby's gender
Loved the cute icons
Loved the layout
User friendly
Health Focus:
Loved the focus on health, was very helpful
Liked that they could input and save baby's health info and habits
Liked the overall analysis of health info and habits
Liked that there were messages about when parent should contact the doctor
Found it very helpful to be able to find and contact doctors through the website
A user said she wanted to introduce this website to her pregnant friend
Meet My Lil Boo
What users thoughts on My Lil Boo:
Design:
Colors were cute, perfect for the website
Loved being able to customize baby's info
Liked how could image of baby
Liked how there was a different color scheme depending on baby's gender
Loved the cute icons
Loved the layout
User friendly
Health Focus:
Loved the focus on health, was very helpful
Liked that they could input and save baby's health info and habits
Liked the overall analysis of health info and habits
Liked that there were messages about when parent should contact the doctor
Found it very helpful to be able to find and contact doctors through the website
A user said she wanted to introduce this website to her pregnant friend
Conclusion
Like Parenting, Challenging but Rewarding
I struggled quite a bit with my very first project. There were so many challenges to overcome, everything from small inconveniences to being unable to grasp how something was supposed to work. Despite all of this, I enjoyed this project due to the fact that I grew as a researcher and designer. Overcoming all of the difficulties made this project feel so much more rewarding.
I had originally thought that I knew where my project was going to end up as soon as I chose the topic. I ended up discarding my preconceived notions sooner after staring the project. For example, the user interviews helped me to realize that I needed to focus more on health more than I was intending to before. Even though I had not originally seen the purpose for each of the steps, I realized after completing the step that it brought new depth and insight into where to take my project.
I really appreciated being able to make a project that spoke to me. It helped me to realize that having a project with a purpose to me, allowed me to pour more of my effort and heart into the project. As a mother, I love being able to help other new parents take care of the most important miracle.
Like Parenting, Challenging but Rewarding
Conclusion
Now that I knew what features to include, I could start sketching out the layout of My Lil Boo.
For the low fidelity I sketched it out on paper, the sketches are shown in the slideshow. This ended up being one of my favorite parts of the design process, I loved being able to start putting my ideas down.
I turned my lo-fi sketches into mid fidelity, using Figma. I kept the layout very similar, but ended up tweaking it a bit here and there.
Layouts Crafted for New Parents
Design
Testing
I conducted the user testing with an unmoderated testing tool called Maze.
The Sign Up Flow where users sign up for My Lil Boo and end at the homepage
The Pediatrician finder, where users would find and save a doctor.
The Fever flow, users would use the temperature tracker
Users could also explore the whole responsive website, and provide additional feedback.
Three Parent Flows Tested
Three Big Changes For Happier Parents
The first change I made was reducing the height for the sign up and log in screens, to reduce scrolling and confusion on where to click next.
I also added the option to add more than one baby.
I ended up adding screens for baby's vital signs, so that the website would have a great focus on health.
The second change I made was increasing the size of the hamburger menu and increasing the size of the buttons on it so that it was easier to click the buttons. It also made the hamburger menu look less crowded.
Meet My Lil Boo
Final Product
What users thoughts on My Lil Boo:
Design:
Colors were cute, perfect for the website
Loved being able to customize baby's info
Liked how could image of baby
Liked how there was a different color scheme depending on baby's gender
Loved the cute icons
Loved the layout
User friendly
Health Focus:
Loved the focus on health, was very helpful
Liked that they could input and save baby's health info and habits
Liked the overall analysis of health info and habits
Liked that there were messages about when parent should contact the doctor
Found it very helpful to be able to find and contact doctors through the website
A user said she wanted to introduce this website to her pregnant friend
Conclusion
Like Parenting, Challenging but Rewarding
I struggled quite a bit with my very first project. There were so many challenges to overcome, everything from small inconveniences to being unable to grasp how something was supposed to work. Despite all of this, I enjoyed this project due to the fact that I grew as a researcher and designer. Overcoming all of the difficulties made this project feel so much more rewarding.
I had originally thought that I knew where my project was going to end up as soon as I chose the topic. I ended up discarding my preconceived notions sooner after staring the project. For example, the user interviews helped me to realize that I needed to focus more on health more than I was intending to before. Even though I had not originally seen the purpose for each of the steps, I realized after completing the step that it brought new depth and insight into where to take my project.
I really appreciated being able to make a project that spoke to me. It helped me to realize that having a project with a purpose to me, allowed me to pour more of my effort and heart into the project. As a mother, I love being able to help other new parents take care of the most important miracle.